Running a federally licensed firearms dealership means living at the intersection of retail and regulation. Every gun sale triggers a legal obligation — and at the center of it all is ATF Form 4473, the Firearms Transaction Record that every FFL holder knows by name and fears getting wrong. One...
How Firearm Merchants Can Lower Transaction Decline Rates?
In the case of firearm merchants, a sale is not considered complete until the payment clears, and that is the point where the deals tend to break down. So high checkout abandonment and declined transactions will eat away at revenue while annoying customers and even increasing the risk for chargebacks....